Thursday, February 16, 2006

CNNI Goes Lo-Fi

Kudos to CNN International for taking a bold step away from convention. As seen in the above images, they've elected to simplify on-screen graphics and reduce the visual clutter. The trend for many years has been to present a cumulative message through video, graphics and effects - often at the expense of the real story being told. This stripped down presentation is a terrific design development and should help sharpen the distinction between news and entertainment. I'm so tired of graphic motion trails, branded stories and chrome fonts. I don't need some story on global warming to look like the intro to American Gladiators.