Sunday, February 05, 2006

Real Beauty

As the father of a 13 year old girl, I'm 100% behind the Campaign for Real Beauty established by Dove. I'm not taking the obvious cynical and dismissive "it's just marketing" stance. Of course it's marketing, but when it sells a truly positive and important message along with the soap, I'm all for it. Like Fuji Film's "Forests Forever" and Doc Marten's "Veer" - this is advertising I can certainly live with. More ideas like this please.