The Braindead Megaphone

This excerpt from George Saunder's book, The Braindead Megaphone (via Kottke), really hit home with me. It's the very idea that's been rolling around my head for quite a while:

Last night on the local news I watched a young reporter standing in front of our mall, obviously freezing his ass off. The essence of his report was: Malls Tend to Get Busier at Christmas! Then he reported the local implications of his investigation: (1) This Also True At Our Mall! (2) When Our Mall More Busy, More Cars Present (3) The More Cars, the Longer it Takes Shoppers to Park! and (shockingly): (4) Yet People Still Are Shopping, Due to, it is Christmas!

It sounded like information, basically. He signed off crisply, nobody back at NewsCenter8 or wherever laughed at him. And across our fair city, people sat there and took it, and I believe that, generally, they weren't laughing at him either. They, like us in our house, were used to it, and consented to the idea that Informing had just occurred. Although what we had been told, we already knew, although it had been told in banal language, revved up with that strange TV news emphasis ("cold WEATHer leads SOME motorISTS to drive less, CARrie!"), we took it and, I would say, it did something to us: made us dumber and more accepting of slop.

Furthermore, I suspect, it subtly degraded our ability to make bold, meaningful sentences, or laugh at stupid, ill-considered ones. The next time we feel tempted to say something like, "Wow, at Christmas the malls sure do get busier due to more people shop at Christmas because at Christmas so many people go out to buy things at malls due to Christmas being a holiday on which gifts are given by some to others" -- we might actually say it, this sentiment having been elevated by our having seen it all dressed-up on television, in its fancy faux-informational clothing.